Founded on the belief that marketing should be directly accountable to revenue.

Our team has led marketing initiatives for brands ranging from global enterprises to ambitious mid-market firms, managing millions in annual media spend and delivering results that consistently drive revenue and build sales and marketing capacity within organizations.

Who we are

Variant1 was founded on the belief that creativity, technology, and strategic execution should work together to create measurable growth. Our team has led marketing initiatives for brands ranging from global enterprises to ambitious mid-market firms.

We specialize in digital marketing and AI consulting for B2B companies. We help these organizations modernize their marketing operations, align sales and marketing functions, and generate predictable revenue through systems built for scale.

Our experience spans finance, insurance, technology, construction, and legal industries, with every engagement grounded in data, insight, and disciplined execution.

A/B Testing · Nomenclature

Variant1

/ˈver.i.ənt wʌn/

noun

The first challenger tested against a control. The new idea introduced to determine whether it can outperform the current approach.

Why the name

That is exactly how we operate. We challenge what is running, test new approaches, and push for better performance. We deliver ideas and thinking from unobvious connections that drive new thinking, performance, and capabilities.

The control is the status quo. We are Variant1. The first challenger.

Our Operating Principles

What drives every decision we make.

Strategy First

Every dollar spent is backed by a clear thesis. We do not do busywork. We do not chase trends. We build plans that connect to outcomes.

Radically Transparent

You see what we see. Real numbers, honest assessments, no surprises. If something is not working, we say so and fix it.

Built to Scale

Systems and processes designed to grow with you, not hold you back. We think in terms of compounding, not campaigns.

Relentlessly Practical

We love innovation, but only when it solves real problems. No science projects. No jargon. Just results you can measure.

Partnership Mindset

We are not vendors. We are an extension of your team. Your wins are our wins. Your challenges are ours to solve.

Continuous Improvement

Every month gets sharper than the last. We test, learn, optimize, and compound. Standing still is not an option.

Our Team

Industry veterans dedicated to driving your growth.

Kevin Hayes

Managing Partner

Over 20 years working with global brands and regional firms to build systems that drive top-line growth and maximize revenue efficiency.

Coming Soom

Managing Partner

Commercial strategy and GTM leader with global experience across Fortune 500 brands, startups, and PE-backed high-growth firms.

Kelly Hartman

Chief Creative Officer

An internationally recognized, multi-award-winning designer creating strategic, story-driven design for brands worldwide.

Cory Micek

Head of AI Development

Designs and deploys advanced conversational AI systems that empower organizations to operate in fundamentally new ways.

Tareq Mahmud

Lead Developer

Architects full-stack solutions that power seamless user experiences from frontend to backend.

Muna

Head of Paid Media

Turns data into actionable insights that drive measurable growth and optimize campaign performance.

Behind our leadership team is a world-class group of copywriters, designers, and developers who bring every strategy to life.

Free Resource

The Growth Playbook for B2B Firms

Proven strategies for generating qualified leads, building authority, and scaling revenue. Get the playbook that has helped firms add six figures in new business.

No spam. Unsubscribe anytime.

Let's Build Something Together.

Tell us about your goals. We will come back with a plan that makes sense.

Book a Discovery Call →

Let’s find the right growth plan for you.