Take the 3 minute assessment and find out.
Take the assessmentUnderstand your market. Find the opportunity.
Market Intelligence Competitive Intelligence Customer & Buyer ResearchDecide where to compete, and how.
Growth Strategy Product & Service Strategy Market Entry & Go-to-Market Positioning & Messaging Marketing StrategyTurn the plan into demand and revenue.
Advertising Services Lead Generation SEO, AEO & Content Thought Leadership Sales EnablementBe visible. Be efficient. Stay ahead.
Visibility Audit AI Search Optimization Intelligence Layer AutomationVariant1 is a research, strategy and marketing firm. We work with mid-market and enterprise organizations that have a capable marketing team and no research or strategy function of their own.
Our team combines intelligence and commercial strategy experience in global enterprises with experience in digital agencies and in-house marketing leadership. We have seen the same pattern from both sides: a research firm delivers a rigorous study, a marketing team or agency delivers the campaign, and the study loses some of its edge on the way from one to the other. Not through anyone's fault. The two were simply never in the same room.
So we built one firm that does both. The people who size your market, interview your buyers and map your competitors are the same people who run the campaigns, the search work and the AI visibility that follow. The research does not end in a deck. It ends in the market.
Variant1
/ˈver.i.ənt wʌn/
noun
The first challenger tested against a control. The new idea introduced to determine whether it can outperform the current approach.
Why the name
That is exactly how we operate. We challenge what is running, test new approaches, and push for better performance. We deliver ideas and thinking from unobvious connections that drive new thinking, performance, and capabilities.
The control is the status quo. We are Variant1. The first challenger.
How we work
Every recommendation is grounded in evidence and commercial judgment.
We tell you what the research says, including when it says not to do the thing you wanted to do.
Mid-market companies do not have a year. Our studies are scoped to the decision in front of you.
No handoff between the thinkers and the doers, because they are the same people.
You see the data, the method and the numbers. Nothing is a black box.
We run our own intelligence system on every engagement, so what we learn in one market sharpens the next.
Our consultants
Managing Partner
Leads research and strategy. Mika has led intelligence and commercial strategy functions in global enterprises, and commercial strategy and go-to-market work for Fortune 500 brands, startups and PE-backed high-growth firms. He scopes every study to the decision it has to inform.
Managing Partner
Leads marketing and execution. Kevin has spent more than twenty years building growth systems for global brands and regional firms, managing significant media budgets and building sales and marketing capacity inside organizations. He makes sure the research ends in the market.
Behind the partners is a team of researchers, strategists, media specialists, designers and developers who carry every engagement from the study to the work.
Tell us the decision in front of you.