Brands We Have Worked With
Large
Mid-market
Small
Understand your market. Find the opportunity.
Market Intelligence Competitive Intelligence Customer & Buyer ResearchDecide where to compete, and how.
Growth Strategy Product & Service Strategy Market Entry & Go-to-Market Positioning & Messaging Marketing StrategyTurn the plan into demand and revenue.
Advertising Services Lead Generation SEO, AEO & Content Thought Leadership Sales EnablementBe visible. Be efficient. Stay ahead.
Visibility Audit AI Search Optimization Intelligence Layer AutomationNot sure where to start?
Find out what your buyers see, where you stand, and the biggest opportunities to grow. About 3 minutes.
Take the assessment →Prefer to talk it through?
Book a call →Variant1 brings research, commercial strategy and digital marketing together for marketing and product teams looking to grow, find market fit or validate a new idea. We help you understand markets, competitors and buyers, decide what to offer and where to compete, then put the plan into action through campaigns, content, search and AI visibility. One firm, one plan, no handoff.
Find out who AI recommends when your buyers ask. Take the AI assessment →
Most companies buy research from one firm and marketing from another, and the two rarely meet. The people executing the plan are working from a summary of the thinking, not the thinking itself. We put both disciplines in the same room, on the same brief.
Market size, shifting demand and competitors' strategies, offerings and investments. Where opportunities are emerging, where competitors are strong and what it means for your business.
Market & Competitive IntelligenceBuyer interviews, customer feedback, search and social behaviour. What buyers need, how they choose and what makes them hesitate.
Customer & Buyer ResearchWhich markets to pursue, who to target, what to offer and how to stand out. Clear choices, backed by research.
Commercial StrategyAdvertising, lead generation, search, content, brand and AI visibility. Planned and delivered by one team, working from the same research.
Marketing & GrowthBrands We Have Worked With
Large
Mid-market
Small
What We Do
Buy one on its own, or combine them on one brief. Every engagement starts with what we know about your market.
Market intelligence, competitive intelligence and customer and buyer research. Find out what is changing, where competitors stand and what buyers need.
Explore →Growth, product and service strategy, market entry and go-to-market, positioning and marketing plans. Clear choices about where to compete, what to offer and how to win.
Explore →Advertising, lead generation, SEO and AEO, thought leadership, brand and creative, and sales enablement. Planned and delivered by one team, with the research behind the work.
Explore →AI visibility audits, answer engine optimization, an intelligence layer and automation. Be part of the answer when buyers ask AI, and put AI to work inside your business.
Explore →How We Work
We start with the market, the competitors and the buyers. Evidence from multiple sources, brought together to inform your next move.
Findings become decisions: where to play, what to offer, what to say, who to say it to, and what it should return.
Campaigns go live, the content ships, the AI work lands. The same team, so the strategy survives contact with the calendar.
We report on what moved, cut what did not, and feed it back into the research. Every quarter is better informed than the last.
Who We Work With
We combine the rigour of a strategy firm with the execution capabilities of a marketing agency. The research behind the strategy also guides the marketing that puts it into action.
Firms competing for the same clients on the same claims. We find the positioning and the visibility others miss.
Banks, insurers, wealth and fintech. Regulated markets where the research has to be right before the message goes out.
Accounting, consulting and search firms selling expertise. We make the expertise findable and the difference clear.
Companies building their own products. Competitive intelligence and buyer research for product development, positioning and launches.
Distributors and manufacturers selling online. Search, AI visibility and the buyer research behind the catalogue.
Track Record
Our team has led research, commercial strategy and marketing for global enterprises and ambitious mid-market companies. The numbers reflect that track record.
About Variant1
Our team combines intelligence and commercial strategy experience in global enterprises with experience in digital agencies and in-house marketing leadership. We started Variant1 because good research too often loses its edge in the handoff from the people who did it to the people who have to act on it.
Every recommendation is grounded in evidence and commercial judgment. No busywork.
You see what we see. Real numbers, straight assessments, no surprises.
Our researchers and marketers work from the same evidence and strategy. Nothing is lost between firms.
Ten questions, about three minutes. You get a score out of 10 across the five signals that decide whether AI recommends you, and where you are weakest.
No credit card, no sales call.
Tell us what you are trying to decide or achieve. We will help you work out what you need to know and what to do next.
Get in touch →