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Welcome to Variant1. We are committed to protecting your privacy and want to be transparent about how we use your data. This Privacy Policy outlines how we collect and use your personal information, particularly for advertising purposes, including the use of cookies.
When you interact with our website www.variant1.com (the "Site"), we may collect personal information such as your name, email address, and usage data (like your IP address, browser type, and pages visited).
We may use your data for the following purposes:
Cookies are small text files placed on your device by a website. We use them in three ways, and the first time you visit we ask which of them you allow. Necessary cookies are always on. Analytics and marketing cookies stay off until you accept them, and nothing from those categories is loaded before you choose.
These keep the site working and remember the cookie choice you made. They do not identify you and cannot be switched off. Our own cookie, named v1_consent, stores your choice for 12 months.
These tell us which pages are read, how visitors arrive and how they move through the site, so we can improve it. We use Google Analytics and Microsoft Clarity. Clarity records how a page is used, such as scrolling and clicks, with anything you type masked.
These measure whether our advertising brings people to the site and let us show relevant ads to people who have visited. We use the LinkedIn Insight Tag, the Meta Pixel and Google Ads. These providers may combine what they collect here with information they already hold about you, under their own privacy policies.
We rely on our legitimate interest in running a working website for necessary cookies. We use analytics and marketing cookies only with your consent, as required by the EU ePrivacy rules and the GDPR, the UK GDPR, and Canadian privacy law including Quebec's Law 25.
You can change or withdraw your consent at any time by choosing Cookie settings at the bottom of any page. Withdrawing consent stops further collection but does not undo what was collected while consent was in place. You can also delete cookies through your browser settings, which will bring the cookie banner back on your next visit.
With your consent to marketing cookies, we share usage data with advertising platforms, currently LinkedIn, Meta and Google, to measure our advertising and show relevant ads. With your consent to analytics cookies, usage data is processed by Google Analytics and Microsoft Clarity on our behalf. We do not sell or rent your personal information to any third parties.
We take reasonable precautions to protect your personal data. However, please be aware that no online service is completely secure.
You can withdraw your consent to analytics and marketing cookies at any time through Cookie settings at the bottom of any page, and you can opt out of targeted advertising through your account settings on the advertising platforms themselves.
If you are in the European Economic Area or the United Kingdom, you also have the right to access the personal data we hold about you, to have it corrected or deleted, to receive a copy of it, to restrict or object to how we process it, and to complain to your data protection authority. If you are in Canada, you have similar rights under PIPEDA and, in Quebec, Law 25. To exercise any of these rights, contact us at the address in section 10.
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies.
We may update this Privacy Policy from time to time. The updated version will be posted on our Site with the "Effective Date" at the top of this page.
If you have any questions or concerns about this Privacy Policy or how your data is used, please contact us at: