Understand your market. Find the opportunity.
Market Intelligence Competitive Intelligence Customer & Buyer ResearchDecide where to compete, and how.
Growth Strategy Product & Service Strategy Market Entry & Go-to-Market Positioning & Messaging Marketing StrategyTurn the plan into demand and revenue.
Advertising Services Lead Generation SEO, AEO & Content Thought Leadership Sales EnablementBe visible. Be efficient. Stay ahead.
Visibility Audit AI Search Optimization Intelligence Layer AutomationNot sure where to start?
Find out what your buyers see, where you stand, and the biggest opportunities to grow. About 3 minutes.
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Book a call →Competitors reveal their priorities through the markets they enter, the offerings they launch, the people they hire, the partnerships they form and the messages they take to buyers. We bring these signals together to show where competitors are strong, how they are building their position and what their actions could mean for your business.
Which competitors matter, where are they strongest and how do they compare?
We identify the established, emerging and adjacent competitors most relevant to your market and growth plans. We compare their strategies, market presence, performance where information is available, target segments, offerings, pricing, delivery models, capabilities, resources and partnerships.
The analysis shows where competitors are advantaged, where their positions overlap and where gaps may exist.
How do competitors differentiate themselves, reach buyers and build their market position?
We examine how competitors position their companies and offerings, the claims they make and the themes they use to stand apart. We also assess how they reach and influence buyers through sales, marketing, channels, partnerships, content and search.
Where are competitors investing, and what could their next moves mean for your business?
We track acquisitions, partnerships, hiring, leadership changes, geographic expansion, technology investments and new offerings for evidence of competitors’ priorities and future direction.
Ongoing monitoring provides early warning of significant developments and helps distinguish isolated activity from changes that could affect the market or require a response.
Our intelligence process is a continuous cycle, not a fixed sequence. Findings raise new questions, and how the intelligence is used shapes what it covers next. The cycle has six elements:
We use AI to support parts of the research process, but experienced analysts design the work, validate the evidence and interpret what it means. The findings and recommendations are developed by people, not generated by AI.
Defined work with an agreed scope and deliverables, either one-off or ongoing.
We hold a role rather than a scope. We can act as the competitive intelligence function you do not have or take on specific responsibilities alongside your existing team.
We help companies establish, transform or strengthen integrated market, competitive and client intelligence programs, including their strategy, operating model, processes, people, technology and culture.
Variant1 is built on experience from global intelligence leadership, specialist market and competitive intelligence consulting and technology, and client delivery across sectors and company sizes. This foundation includes the transformation of KPMG’s global market, competitive and client intelligence program; market and competitive intelligence, product-strategy insights and recommendations for some of the world’s largest technology companies; and decision support for executive leadership and boards.
Our experience spans bespoke strategic projects, ongoing market and competitive monitoring, and the development and transformation of intelligence programs for organizations ranging from smaller businesses to global multinationals.
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Competitive intelligence can support decisions about growth, products and services, market entry, positioning, marketing and sales. When the decision also requires a broader understanding of the market or buyers, we draw on our Market Intelligence and Customer & Buyer Research services.
The same team can take the findings into commercial strategy and into the marketing that puts it into action.