The research the big firms have. Without the big firm.

Market, competitor and customer research for companies that have a marketing team and no strategy team. Scoped to a decision, delivered in weeks, and carried into the work that follows by the same people.

Who this is for

Built for the people who have to decide.

  • Product marketing and product strategy leaders deciding what to build, how to position it and who to sell it to.
  • Corporate marketing teams asked for a plan without the research to base it on.
  • Partners in law, accounting and professional services firms competing on the same claims as everyone else.
  • Companies developing their own product, not reselling someone else's.

The problem

Your largest competitor has a strategy group. You have a calendar.

Decisions about markets, positioning and product are being made with less information than the companies you are up against. The research exists, but it lives inside firms you would not hire for a single question, or in a trade report everyone else has already read. So the decision gets made on instinct, and the marketing team is asked to make it work.

Services

Three kinds of research. One method.

01

Market Intelligence

How big the market is, where it is moving, what forces shape it and what that means for the decision you are about to make.

  • Market sizing and segmentation
  • Trends and where the money is moving
  • Competitive forces
  • Macro conditions
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02

Competitive Intelligence

Where your competitors surface, what they say, how much of the conversation they own and what buyers and AI say about them.

  • Where they surface: search, social, AI
  • Share of voice and sentiment
  • Messaging analysis
  • Website analysis in search and AI
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03

Customer & Buyer Research

What your buyers believe, how they search, what they read and who they trust.

  • Virtual focus groups
  • Buyer interviews
  • Search and social behaviour
  • Relevant conversations and content
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Research that ends in a deck is a cost. Ours ends in the market.

The team that runs the study is the team that runs the campaigns, the search work and the AI visibility that come out of it. Nothing is lost in a handoff, because there is not one. If you only want the research, that is fine too. It will be written so your own team can act on it.

Tell us the decision.

We will tell you what we would need to know to make it well, and how long that takes.