Research & Intelligence

Understand your market. Find the opportunity.

 Market Intelligence Competitive Intelligence Customer & Buyer Research

Commercial Strategy

Decide where to compete, and how.

 Growth Strategy Product & Service Strategy Market Entry & Go-to-Market Positioning & Messaging Marketing Strategy

Marketing & Growth

Turn the plan into demand and revenue.

 Advertising Services Lead Generation SEO, AEO & Content Thought Leadership Sales Enablement

AI Services

Be visible. Be efficient. Stay ahead.

 Visibility Audit AI Search Optimization Intelligence Layer Automation

Not sure where to start?

Take the AI assessment.

Find out what your buyers see, where you stand, and the biggest opportunities to grow. About 3 minutes.

Take the assessment →

Prefer to talk it through?

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Home / AI Services

When Buyers Ask AI Who to Call, Be Part of the Answer

AI visibility and AI inside the business. We measure and improve how AI assistants describe your company, and we build the intelligence and automation that help your teams work faster.

Take the AI assessment Book a call

What's Changed

Buyers now ask ChatGPT, Gemini, Perplexity and Google's AI mode the questions they used to type into a search bar or ask a colleague. The answers are written, specific and often name companies. That makes AI a new place where buyers form a first impression of your business, and it's one you can measure and influence.

2 Ways We Help

Get Found by AI
Put AI to Work
AI Assessment. A 3-minute score across the 5 signals that decide whether AI recommends you.
Intelligence Layer. Market, competitor and company knowledge in one system, so leadership can decide faster.
Visibility Audit. Where you stand in AI answers and search, scored against your competitors.
Automation. AI inside your marketing and sales operation, built to run every day.
AI Search Optimization. The ongoing work that improves how AI answers about you.

How We Think About AI

We use AI in our own firm before we offer it to clients. The intelligence and automation we build for clients come from the systems we're building to run Variant1, and our visibility work uses the same research methods as our competitive intelligence practice.

Where to Start

  1. Take the Assessment. About 3 minutes, with a score and your weakest signal named.
  2. Talk It Through. We'll look at the result with you and tell you whether an audit makes sense.
  3. Act on It. Optimization, an intelligence layer, automation, or a mix, depending on what the business needs.

Who We Work With

Marketing and leadership teams who want to know how AI represents their company, and who want AI working inside the business in ways their teams will use.

Find out what AI says about you.

Take the AI assessment, or book a call.

Take the AI assessment