Understand your market. Find the opportunity.
Market Intelligence Competitive Intelligence Customer & Buyer ResearchDecide where to compete, and how.
Growth Strategy Product & Service Strategy Market Entry & Go-to-Market Positioning & Messaging Marketing StrategyTurn the plan into demand and revenue.
Advertising Services Lead Generation SEO, AEO & Content Thought Leadership Sales EnablementBe visible. Be efficient. Stay ahead.
Visibility Audit AI Search Optimization Intelligence Layer AutomationNot sure where to start?
Find out what your buyers see, where you stand, and the biggest opportunities to grow. About 3 minutes.
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Book a call →Markets are shaped by more than size and growth. Changes in demand, buyer behaviour, competitor activity, regulation, technology, trade and supply chains can alter where opportunities lie and how quickly conditions change. We bring these signals together, identify the patterns and implications, and give leadership a clearer basis for strategic and commercial decisions.
Where is demand developing, and which parts of the market offer the strongest potential?
We assess market size, growth, structure and commercial attractiveness, then segment the market by industry, geography, use case or buying behaviour to show where opportunities are concentrated.
How do customers, competitors, channels and partners shape the market?
We examine buying patterns, competing alternatives, routes to market, value chains, ecosystems and dependencies to explain how the market operates and how value moves through it.
Explore our Competitive Intelligence and Customer & Buyer Research services for deeper analysis of these areas.
What could reshape the market, and what would it mean for the business?
We assess the economic, geopolitical, regulatory, technological, sustainability and supply-chain developments shaping the market. Outlooks and scenarios examine how conditions could evolve, while ongoing monitoring tracks the signals and implications over time.
Our intelligence process is a continuous cycle, not a fixed sequence. Findings raise new questions, and how the intelligence is used shapes what it covers next. The cycle has six elements:
We use AI to support parts of the research process, but experienced analysts design the work, validate the evidence and interpret what it means. The findings and recommendations are developed by people, not generated by AI.
Defined work with an agreed scope and deliverables, either one-off or ongoing.
We hold a role rather than a scope. We can act as the market intelligence function you do not have or take on specific responsibilities alongside your existing team.
We help companies establish, transform or strengthen integrated market, competitive and client intelligence programs, including their strategy, operating model, processes, people, technology and culture.
Variant1 is built on experience from global intelligence leadership, specialist market and competitive intelligence consulting and technology, and client delivery across sectors and company sizes. This foundation includes the transformation of KPMG’s global market, competitive and client intelligence program; market and competitive intelligence, product-strategy insights and recommendations for some of the world’s largest technology companies; and decision support for executive leadership and boards.
Our experience spans bespoke strategic projects, ongoing market and competitive monitoring, and the development and transformation of intelligence programs for organizations ranging from smaller businesses to global multinationals.
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Market intelligence can support decisions about growth, products and services, market entry, positioning and marketing. The same team can take the findings into commercial strategy and into the marketing that puts it into action.