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Market Intelligence Competitive Intelligence Customer & Buyer ResearchDecide where to compete, and how.
Growth Strategy Product & Service Strategy Market Entry & Go-to-Market Positioning & Messaging Marketing StrategyTurn the plan into demand and revenue.
Advertising Services Lead Generation SEO, AEO & Content Thought Leadership Sales EnablementBe visible. Be efficient. Stay ahead.
Visibility Audit AI Search Optimization Intelligence Layer AutomationNot sure where to start?
Find out what your buyers see, where you stand, and the biggest opportunities to grow. About 3 minutes.
Take the assessment →Prefer to talk it through?
Book a call →A 3-minute self-assessment: a score out of 10 across the 5 signals that decide AI visibility, and where you are weakest.
B2B companies where buyers research, compare and form a shortlist before speaking with sales.
Search engines give buyers links to explore. AI platforms increasingly give them a direct answer: which companies to consider, what each is known for and which sources support the answer. You can perform well in traditional search and still be absent from that answer. Because the buyer may never visit your website, your existing analytics will not show you what happened.
Being visible in AI is not one thing. When a buyer asks an AI platform who to consider, there are 4 levels of showing up, and each one is worth more than the last.
The answer includes your company at all. For most growing B2B firms this is the first prize: you are on the list as a credible option.
What the answer says about you is accurate and positive, not vague, out of date or wrong. A lukewarm or mistaken description can cost you the shortlist even when you are named.
You are put forward for the right buying situations, alongside or ahead of your competitors, rather than listed once in passing.
The answer points to your own content, or to credible sources about you, as the evidence behind what it says. AI keeps citing the sources it already trusts, so citations compound.
AI does not rank you the way Google does. It reads, trusts and repeats. These 5 signals decide whether it can do that with your company.
Can AI systems reach and read your site? Some sites block the automated readers AI relies on without meaning to. If they cannot read you, nothing else matters.
AI favours content that answers real buyer questions in plain language. Vague copy about how great you are gets skipped; content that explains and answers gets cited.
Speed, clean structure and basic plumbing affect whether AI trusts and uses your content. The least glamorous signal, and often the easiest to fix.
AI leans on whether credible third parties reference you: industry publications, directories, review platforms, major media. Earned, not purchased.
When a buyer asks “who are the best options for this”, are you named, and is what is said accurate and positive? The scoreboard the other four feed into.
A quick read on these 5 signals, from where you sit, in about 3 minutes. The Audit measures them properly, against the competitors and buyer questions that matter in your market.
Measurement tells you whether you are visible. Intelligence tells you what to be visible for. Variant1 brings both to the work.
The assessment shows where you are exposed. The AI Visibility Audit measures it properly: the same buyer questions asked repeatedly across the major AI platforms, scored for you and your competitors, with the sources behind every answer and a prioritised plan. AI Search Optimization is the ongoing work that moves the answer.
Validated competitors, buyer questions and category language, so the audit measures the answers your buyers actually get.
How you and each competitor are named, described, recommended and cited, with diagnostics behind the score.
What the results mean commercially and what to do first, ready for your team to use. See the full audit →
10 quick questions about how AI sees your company. About 3 minutes, no credit card, no sales call. You get a score out of 10, your weakest of the 5 signals, and a short follow-up note from us. If the score shows a gap worth understanding properly, the Audit is the next conversation.
[Client quote]
Technology can measure signals. The harder part is knowing which competitors and buyer questions matter, understanding what the results mean for growth, and deciding what to do next. That is where Variant1 is different.
We validate the competitors, buyer questions and category language before the assessment begins.
We turn the findings into implications for growth and a clear set of priorities, not just a score and technical fixes.
We can carry the plan into the work: positioning and content, technical and schema fixes, entity records and earned mentions. Delivered by us, by your team, or shared, as AI Search Optimization, scoped separately from the audit.
When a buyer asks an AI platform which companies to consider for a problem you solve, showing up means the answer names your company, describes what you are known for accurately, recommends you for the right buying situations and cites your website or other sources that mention you. Those are the four things we look for: named, described, recommended, cited.
Buyers increasingly start with a direct answer instead of a list of links. If the answer does not include you, you are off the shortlist before anyone has visited your website or spoken to sales, and nothing in your analytics records the opportunity you never saw.
A buyer asks something like "which agencies help mid-market B2B firms build a predictable pipeline?" and the answer lists a handful of firms, with a line on each and the sources behind the answer. Showing up well means being in that list consistently, for the buying situations you want to win, with an accurate description and a citation that points back to you.
It decides which shortlists you are on. Being present for the right questions brings conversations you would not otherwise see; being absent hands them to the competitors who are named. It also shapes how buyers describe you before a first call, and the quality of those conversations follows from that.
By repeated sampling: asking the same buyer questions across the major platforms at regular intervals and recording whether you are named, how you are described, whether you are recommended and what is cited. The Audit sets that baseline across 5 visibility signals; optional 12-month monitoring repeats the scoring monthly with citation tracking and a dashboard.
Search engines give buyers links to explore; AI platforms give them a direct answer. You can rank well in search and still be absent from that answer, and your analytics will not show it because the buyer may never visit your site.
The full description is on the AI Visibility Audit page. In short: Research to validate the competitors, buyer questions and category language; a scored baseline across 5 visibility signals with technical, schema, backlink and citation diagnostics; an advisor-led readout of what the results mean commercially; and a prioritized action plan your team can use with or without Variant1.
An optional deeper investigation that repeatedly samples the major AI platforms to show which firms are named, how often and for which buying situations, the claims each competitor owns and the sources behind them, and where your company can credibly take ground.
No. The action plan is built for your team to use. Execution is available as a separate programme, delivered by us, by your team, or shared.
Take the short assessment on this page for an indicative read. If it shows a gap worth understanding properly, the Audit is the next conversation.
A short assessment gives you an indicative read in a few minutes. If it shows a gap worth understanding properly, the Audit is the next conversation.
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