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Home / AI Services / Visibility Audit

Know Where You Stand When Buyers Ask AI

An independent audit of how your company shows up across AI platforms and search, scored against your competitors, with a clear plan for what to fix first.

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Why Now

AI is resetting how B2B buyers discover and decide. Search, shortlists and vendor selection are moving into answer engines like ChatGPT, Gemini and Perplexity, and those platforms favour brands they recognize as authoritative, structured and trustworthy. Buyer research is starting over, which makes this a good time to know where you stand and to act on it.

What We Score

We score your company in 5 areas, then compare the results with the competitors your buyers are also considering.

Competitive Presence

How often you appear in AI answers compared with your competitors.

Visibility and Search Intent

Whether you show up for the searches and questions your buyers use.

Authority and Trust Signals

The reviews, mentions and credentials AI systems use to judge credibility.

Content and AI Readiness

Whether your content is structured so AI systems can read, quote and cite it.

Technical Health

Whether search engines and AI crawlers can access and understand your site.

How It Works

  1. Onboarding. We talk with you about your business, your competitors and your buyers.
  2. Independent Research. We use our own tools alongside the leading AI platforms, asking the same buyer questions across each one.
  3. Scoring. An overall score out of 100 and a score for each of the 5 areas, for you and your competitors.
  4. Findings and Plan. We walk through the results with you and set out prioritized recommendations.
  5. Monthly Tracking. If you continue, a concise 2 to 3 page report each month covering score trends, AI citation activity, competitive notes and prioritized recommendations.
Sample report
64/100
Up 4 from last month
Competitive Presence58+6
Visibility and Search Intent71+3
Authority and Trust Signals62+2
Content and AI Readiness66+7
Technical Health830

Who Does the Work

The recommendations can be carried out by your own team, by us, or a mix of both. We work within whatever structure suits your business.

Each month, the report shows the overall score, the 5 area scores and what changed, so progress is visible to everyone involved.

What Results Have Looked Like

A convention centre.

AI mentions up 345% and cited pages up 171%, from 148 to 401, in about 90 days.

A fireplace manufacturer.

AI mentions up 115% in under 90 days. AI visibility score up from 33 to 42, and overall score up from 58 to 62 within one quarter.

When It's a Good Time

After the assessment shows a gap worth understanding. Before investing in content, search or brand work, so you have a baseline. Or when a competitor keeps appearing in AI answers where you expect to be.

Start with the assessment, or talk to us about the audit.

3 minutes for the score. A conversation for the audit.

Take the AI assessment