Decide where to compete, and how.

Growth, product and service, market entry, positioning and marketing strategy for mid-market and enterprise companies. Clear choices backed by the research, and handed to the team that will act on them.

Who this is for

Built for the people who have to choose.

  • Leadership teams choosing between markets, offers or investments.
  • Product and marketing leaders who have the research and need the decision.
  • Companies whose plan is a list of activities rather than a set of choices.

The problem

Most plans are activities. A strategy is a set of choices.

Where to compete, what to offer, who to target and what to say are decisions, and in most mid-market companies they are being made by whoever has the loudest calendar. Strategy firms make the choices and leave. Agencies execute without questioning them. We make the choices with you, on evidence, and then stay for the execution.

Services

Five decisions, made on evidence.

01

Growth Strategy

The moves that grow the business, in order: markets, offers, customers and the investments behind them.

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02

Product & Service Strategy

What to offer, to whom, how to package and price it, and which capabilities to build.

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03

Market Entry & Go-to-Market

New markets and new offers, launched with a plan: targeting, channels, sequencing and the sales motion.

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04

Positioning & Messaging

A claim the market believes and your team can repeat, tested against buyer and competitive research.

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05

Marketing Strategy

Where the marketing budget goes and why: objectives, audiences, channels, budget and measures.

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The strategy is only as good as the research under it, and the marketing after it.

Every strategy engagement starts from Research & Intelligence and ends in Marketing & Growth, whether we run those or your team does. Nothing is lost between the deck and the work, because the same people carry it.

Tell us the decision.

We will tell you what we would need to know to make it well, and how long that takes.