An ebook for marketing leaders at B2B SMEs
Your AI Strategy Planning Guide for 2027
The ultimate guide to better results from your AI marketing strategy in 2027.
Take the 3 minute assessment and find out.
Take the assessmentUnderstand your market. Find the opportunity.
Market Intelligence Competitive Intelligence Customer & Buyer ResearchDecide where to compete, and how.
Growth Strategy Product & Service Strategy Market Entry & Go-to-Market Positioning & Messaging Marketing StrategyTurn the plan into demand and revenue.
Advertising Services Lead Generation SEO, AEO & Content Thought Leadership Sales EnablementBe visible. Be efficient. Stay ahead.
Visibility Audit AI Search Optimization Intelligence Layer AutomationAn ebook for marketing leaders at B2B SMEs
The ultimate guide to better results from your AI marketing strategy in 2027.
An audit can show that your company is absent from an AI answer. It cannot decide whether that question matters to your growth, which buyers you should pursue, or whether a missing mention deserves investment. Those decisions require market and buyer research. Otherwise, marketing can spend its budget improving visibility among buyers the business does not want.
The ebook, What Your AI Audit Is Missing, sets out what an AI visibility audit measures, how to read it, the research that gives the findings their context, and how the ideal customer profile turns both into a plan. A sample audit of a fictional consulting firm runs throughout, so you can see the shape of a real report before commissioning one.
What an audit measures, what it cannot decide, and how research prevents the wrong marketing investment.
The 8 connected areas that establish where to compete, which buyers to prioritize and what drives their decisions.
The ideal customer profile, the buyer questions that come out of it, and what changes in marketing, sales and the 2027 plan.
Plus a sample report. Four pages from a sample AI visibility audit of Fenwick Hale Advisory, a fictional 150-person management consulting firm: the scorecard, one answer buyers get, the named-or-absent grid and one category page.
Across the whole audit run, three figures summarize the result. The book explains how each is counted, and why they sit under the commercial measures rather than above them.
Your mentions as a share of all supplier mentions across the discovery answers, counting each supplier once per answer.
The share of answers in which your own website is cited as a source. An engine can name you from a directory without citing your site.
The share of the engine's factual claims about you that are correct, checked against your own records, and whether each error flatters or damages.
Managing Partner
Leads marketing and execution. Twenty years of growth systems, media budgets and sales and marketing capacity for global and regional brands.
Managing Partner
Leads research and strategy. Intelligence and commercial strategy at global enterprises, and go-to-market work for Fortune 500 brands, startups and PE-backed firms.
We run the audit, the research and the ICP work with your team, produce the briefing and the plan inputs, and leave you with a schedule you can keep.
Not sure where you stand yet? The 3 minute assessment gives you a score out of 10 across the five signals the engines read, and the audit picks up from there.