Does AI recommend your company when buyers ask?

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Research & Intelligence

Understand your market. Find the opportunity.

Market Intelligence Competitive Intelligence Customer & Buyer Research

Commercial Strategy

Decide where to compete, and how.

Growth Strategy Product & Service Strategy Market Entry & Go-to-Market Positioning & Messaging Marketing Strategy

Marketing & Growth

Turn the plan into demand and revenue.

Advertising Services Lead Generation SEO, AEO & Content Thought Leadership Sales Enablement

AI Services

Be visible. Be efficient. Stay ahead.

Visibility Audit AI Search Optimization Intelligence Layer Automation

An ebook for marketing leaders at B2B SMEs

Your AI Strategy Planning Guide for 2027

The guide to better results from your AI marketing strategy over the next 12 months.

Cover of What Your AI Audit Is Missing
Includes a sample AI visibility audit.

Inside the guide

  • How to read an AI visibility audit, and what to report to leadership
  • 7 audit mistakes that waste budget, and the fix for each
  • The 8 research areas that decide which gaps are worth closing
  • How the ideal customer profile becomes the question set, the plan and the CEO briefing
  • A 4-page sample audit of a fictional consulting firm

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What's Inside

Part 1. The AI audit

What an audit measures, what it cannot decide, how to use it in your plan, and the mistakes to avoid.

Part 2. Research

The 8 connected areas that establish where to compete, which buyers to prioritize and what drives their decisions.

Part 3. ICP

The ideal customer profile, the buyer questions that come out of it, and what changes in marketing, sales and the 2027 plan.