Your buyers search before they order. Be what they find.

Research and marketing for distributors and manufacturers selling to businesses online. We find out how your buyers search, compare and reorder, where competitors take the sale, and what AI says when a buyer asks where to source a product. Then we build the search presence, the site and the campaigns to win it.

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What is changing

The shortlist is formed before anyone calls you.

B2B buyers expect the buying experience they get as consumers: search, compare, order, without a call. Marketplaces and large distributors have set that expectation and taken the easy searches. AI assistants now answer product and sourcing questions directly, drawing on whichever catalogues, specifications and content they can read. The distributors and manufacturers winning online are the ones whose catalogue is structured for buyers, search engines and AI alike, and whose marketing knows which buyers are worth the acquisition cost.

The buyer

How your buyers decide now

They search by product, specification and problem, and expect to find price, availability and compatibility without asking.
Repeat buyers are decided by the first experience: findability, accuracy and how easy the reorder is.
Procurement compares suppliers on more than price: lead times, documentation, support and how the supplier shows up in research.
AI assistants are becoming a sourcing tool, and they recommend suppliers whose product data they can read.

Through each offer

Research, strategy, marketing and AI for B2B ecommerce

Research & Intelligence

Buyer research on how your customers search, compare and reorder, and what would move them from a competitor or a marketplace. Competitive intelligence on who takes the searches you should win, and how their catalogue, content and pricing present. Market sizing for a category or channel expansion.

Customer & Buyer Research Competitive Intelligence Market Intelligence

Commercial Strategy

Channel and category strategy, and the offer that wins the reorder.

Positioning & Messaging Market Entry & Go-to-Market

Marketing & Growth

Search work built on product and specification queries, not brand terms. A site and catalogue structured for buyers and machines, with the content and conversion that turn a search into an account. Campaigns aimed at the buyers the research says are worth acquiring.

Advertising Services SEO, AEO & Content

AI Services

An audit of how AI assistants answer sourcing questions in your categories, which suppliers they name and what product data they draw on. Then the structured data, content and citations that put your products in the answer.

Visibility Audit AI Search Optimization