Your expertise is real. The market cannot tell it from everyone else's.

Research and marketing for accounting, consulting and executive search firms. We find out how clients choose between firms that all claim the same things, where your competitors hold the ground, and what AI says when a buyer asks who to hire. Then we make the difference clear and findable.

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What is changing

The shortlist is formed before anyone calls you.

Professional services firms have always grown on relationships and referrals. That still works, and it no longer scales. Buyers shortlist before they call, by searching, by asking peers on LinkedIn and, more each quarter, by asking an AI assistant which firms do this work well. The answer is built from whatever is public: the website, the partner profiles, the thought leadership, the mentions. Firms that have not made their expertise findable are invisible to buyers who did not already know them.

The buyer

How your clients decide now

The buyer is often a senior executive or board member with a specific problem, not a general need.
They want proof of sector and situation experience, and named people they can look up.
Thought leadership is read before the meeting, and it decides whether the meeting happens.
Fees are compared, but clarity about how you work and what you deliver decides more.

Through each offer

Research, strategy, marketing and AI for professional services

Research & Intelligence

Client research with the executives who buy your services on how they choose, what they value and what they wish firms would stop saying. Competitive intelligence on the firms you lose to, by service line and sector: positioning, share of voice, what search and AI say about them. Market sizing for a new service line or region.

Customer & Buyer Research Competitive Intelligence Market Intelligence

Commercial Strategy

Service line strategy, and positioning that says something specific.

Positioning & Messaging Market Entry & Go-to-Market

Marketing & Growth

Positioning by service line that says something specific. Partner and practice profiles that read as expertise rather than biography. A website structured by client problems. Thought leadership with a point of view, and the search and content work that gets it read.

Advertising Services SEO, AEO & Content Advertising Services

AI Services

An audit of how AI assistants answer "which firms should we consider for this" in your service lines, and who they name. Then the work that puts you in the answer.

Visibility Audit AI Search Optimization