You are building the product. We find out what the market will make of it.

Research and marketing for technology companies developing their own products, not reselling someone else's. Market sizing, competitive intelligence and buyer research for the roadmap and the launch, and the campaigns, content and AI presence that carry it.

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What is changing

The shortlist is formed before anyone calls you.

Product markets move faster than the research that is supposed to inform them. Categories form and split within a year, competitors appear from adjacent markets, and buyers evaluate with free trials, review sites, peer communities and AI assistants that summarise the category before a salesperson is involved. Product marketing and product strategy teams are asked to make positioning, pricing and roadmap calls with less evidence than the size of the decision deserves.

The buyer

How your buyers decide now

They research the category first and the vendors second, often through an AI assistant that names three or four options.
Review sites, communities and peers are trusted more than vendor content, and AI answers draw on all three.
The evaluation is hands-on early: trials, demos and documentation are part of the shortlist, not the end of it.
Positioning is judged against the whole category, including competitors you do not consider competitors.

Through each offer

Research, strategy, marketing and AI for technology companies

Research & Intelligence

Market sizing and segmentation for a product, category or expansion. Competitive intelligence on who is winning the category conversation: positioning, share of voice, review sentiment, search and AI presence. Buyer research with the people who evaluate products like yours: what they value, how they search, what would make them switch.

Market Intelligence Competitive Intelligence Customer & Buyer Research

Commercial Strategy

Product strategy, positioning and go-to-market for the launch.

Positioning & Messaging Market Entry & Go-to-Market

Marketing & Growth

Positioning and messaging built from the research, for the product and the category. Launch campaigns with a point of view. A website that explains the product the way buyers think about the problem, and the search work that gets it found.

Advertising Services SEO, AEO & Content

AI Services

An audit of how AI assistants describe your category and your product, which competitors they recommend and why. Then the content, structure and citations that make you the answer for the buying situations you want.

Visibility Audit AI Search Optimization